Sunday, April 28, 2024

Baghdad

Iraq’s Alssad parters with Saudi Arabia’s Al Rabie and Switzerland’s Tetra Pak to tackle Iraq’s food security

 Iraq’s Alssad parters with Saudi Arabia’s Al Rabie and Switzerland’s Tetra Pak to tackle Iraq’s food security

Dubai (IraqiNews.com) – Tetra Pak, a Swiss company, has partnered with Iraq’s Alssad Company for Food and Saudi Arabia’s Al Rabie to address food security issues in Iraq.

The goal of this strategic alliance is to supply Iraq’s expanding population with food and drink in response to the country’s increasing needs.

In order to satisfy the population’s present demands, the group of companies has set a lofty aim of manufacturing 50 million packaged beverages, including family and portion packages.

With the project scheduled to debut in the second quarter of 2024, the participating enterprises will have a comprehensive solution for the production of juice, nectar, still drinks (JNSD), and dairy products

Alssad’s facility in Baghdad will be used to co-pack Al Rabie’s products using Tetra Pak’s cutting-edge machinery and knowledge.

“We take great pride in this project that will not only bring a variety of F&B products to Iraqi consumers but also play a crucial role in addressing food security in Iraq,” said Ghassan Sabeeh, Managing Partner at Alssad. “This collaboration signifies a commitment to the well-being of the Iraqi population.”

The prospect of expanding into Iraq through our partnership with Tetra Pak, our trusted four-decade collaborators, and Alssad, experts in the Iraqi F&B industry, is truly invigorating for Al Rabie,” said Bassem Sabra, CEO of Al Rabie. “We are pleased to provide Iraqi consumers with our high-quality products, addressing their diverse needs through this impactful venture.”

“By working collaboratively, we not only advance our collective goals but also ensure the well-being of populations, such as in Iraq, as we strive to create a sustainable and nourished future for all,” said Niels Hougaard, Managing Director at Tetra Pak Arabia Area.